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~subject:"Pricing strategy"
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Pricing strategy
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,034
Marketing
935
USA
935
Marketingmanagement
814
Marketing management
795
United States
784
Markenführung
744
Brand management
740
advertising
695
Printwerbung
660
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
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Article
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243
Aufsatz in Zeitschrift
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Graue Literatur
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Non-commercial literature
87
Arbeitspapier
79
Working Paper
79
Aufsatz im Buch
15
Book section
15
Hochschulschrift
11
Thesis
9
Collection of articles of several authors
6
Sammelwerk
6
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4
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English
448
German
10
French
1
Russian
1
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Schlosser, Rainer
18
Zaccour, Georges
13
Kind, Hans Jarle
10
Kaiser, Ulrich
9
Wilson, Christopher
8
Martín Herrán, Guiomar
7
Sethi, Suresh
7
Bagwell, Kyle
6
Jørgensen, Steffen
6
Karray, Salma
6
Peitz, Martin
6
Prasad, Ashutosh
6
Shelegia, Sandro
6
Zhang, Jianxiong
6
Gurun, Umit G.
5
Helmes, Kurt
5
Karle, Heiko
5
Linnemer, Laurent
5
Matvos, Gregor
5
Overgaard, Per Baltzer
5
Seru, Amit
5
Tang, Wansheng
5
Affeldt, Pauline Luise
4
Albæk, Svend
4
Anderson, Simon P.
4
Argentesi, Elena
4
Bergemann, Dirk
4
Bonatti, Alessandro
4
Filistrucchi, Lapo
4
Flath, David
4
Fridgeirsdottir, Kristin
4
Gijsenberg, Maarten J.
4
Golan, Amos
4
Ichihashi, Shota
4
Karp, Larry S.
4
Perloff, Jeffrey M.
4
Ramey, Garey
4
Sigué, Simon Pierre
4
Wilbur, Kenneth C.
4
Xu, Linli
4
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National Bureau of Economic Research
2
Columbia University / Department of Economics
1
Deutschland / Bundeswehr / Universität Hamburg
1
Great Britain / Consumer Protection Advisory Committee
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
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European journal of operational research : EJOR
19
International journal of industrial organization
11
Marketing science
9
Journal of retailing and consumer services
8
International journal of production economics
6
International journal of production research
6
Journal of economic dynamics & control
6
CESifo working papers
5
Discussion paper / Center for Economic Research, Tilburg University
5
Journal of economics & management strategy : JEMS
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Discussion papers / CEPR
4
Economics letters
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
RAIRO / Operations research
4
CESifo Working Paper Series
3
Discussion paper
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Information economics and policy : IEP
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of revenue and pricing management
3
Omega : the international journal of management science
3
Operations research letters
3
The B.E. journal of theoretical economics
3
Tourism economics : the business and finance of tourism and recreation
3
Working paper
3
Working papers / Center on Japanese Economy and Business
3
CIE discussion papers
2
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
2
European journal of marketing : EJM
2
Games and economic behavior
2
Health economics
2
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ECONIS (ZBW)
459
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1
An economic analysis of beef pricing and newspaper advertising in Toronto
Funk, Thomas F.
;
Meilke, Karl D.
-
1976
Persistent link: https://www.econbiz.de/10002318409
Saved in:
2
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
3
Japanese newspapers
Flath, David
-
2019
Persistent link: https://www.econbiz.de/10012202815
Saved in:
4
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
5
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
6
Nonlinear pricing of Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465298
Saved in:
7
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
8
Droits de propriété et espace publicitaire dans la presse quotidienne régionale
Le Floch, Patrick
- In:
Revue d'économie industrielle
(
1995
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001203004
Saved in:
9
A note on pricing and efficiency in print media industries
Kaiser, Ulrich
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001701737
Saved in:
10
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
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