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~subject:"Pricing strategy"
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Pricing strategy
Werbung
13,781
Advertising
9,715
Werbewirkung
3,751
Advertising effects
3,697
Konsumentenverhalten
2,838
Consumer behaviour
2,832
Online-Marketing
1,764
Internet marketing
1,759
Theorie
1,361
Theory
1,330
Deutschland
923
USA
906
Marketing
787
United States
756
Markenführung
725
Brand management
721
advertising
641
Marketingmanagement
633
Marketing management
614
Social Web
538
Social web
537
Germany
472
Preismanagement
457
Markenimage
445
Brand image
433
Markenartikel
419
Wettbewerb
398
Zielgruppe
346
Brand
337
Target group
333
Werbewirtschaft
313
Werbepsychologie
297
Competition
296
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
269
Internet
268
Psychology of advertising
268
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Undetermined
166
Free
136
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Article
261
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196
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Article in journal
248
Aufsatz in Zeitschrift
248
Graue Literatur
78
Non-commercial literature
78
Arbeitspapier
71
Working Paper
71
Aufsatz im Buch
13
Book section
13
Hochschulschrift
9
Thesis
7
Collection of articles of several authors
6
Sammelwerk
6
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4
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Conference paper
3
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3
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2
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2
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1
Glossary included
1
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1
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1
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1
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English
450
German
7
Russian
1
Author
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Schlosser, Rainer
18
Zaccour, Georges
13
Wilson, Christopher
10
Martín Herrán, Guiomar
7
Bagwell, Kyle
6
Jørgensen, Steffen
6
Karray, Salma
6
Kind, Hans Jarle
6
Prasad, Ashutosh
6
Sethi, Suresh
6
Shelegia, Sandro
6
Zhang, Jianxiong
6
Gurun, Umit G.
5
Halbheer, Daniel
5
Helmes, Kurt
5
Karle, Heiko
5
Matvos, Gregor
5
Overgaard, Per Baltzer
5
Rhodes, Andrew
5
Seru, Amit
5
Tang, Wansheng
5
Affeldt, Pauline Luise
4
Albæk, Svend
4
Argentesi, Elena
4
Arnold, Michael A.
4
Bergemann, Dirk
4
Bonatti, Alessandro
4
Filistrucchi, Lapo
4
Fridgeirsdottir, Kristin
4
Gijsenberg, Maarten J.
4
Golan, Amos
4
Ichihashi, Shota
4
Karp, Larry S.
4
Kort, Peter M.
4
Kultti, Klaus
4
Linnemer, Laurent
4
Peitz, Martin
4
Pekkarinen, Teemu
4
Perloff, Jeffrey M.
4
Ramey, Garey
4
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National Bureau of Economic Research
3
Columbia University / Department of Economics
1
Great Britain / Consumer Protection Advisory Committee
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Published in...
All
European journal of operational research : EJOR
23
International journal of industrial organization
10
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Economics letters
5
Information economics and policy : IEP
5
International journal of production economics
5
Journal of economics & management strategy : JEMS
5
RAIRO / Operations research
5
Discussion paper / University of British Columbia, Department of Economics
4
Discussion papers / CEPR
4
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of marketing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Games and economic behavior
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
NET Institute Working Paper
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
The review of economic studies
3
Tourism economics : the business and finance of tourism and recreation
3
Working paper
3
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
2
European journal of marketing : EJM
2
Health economics
2
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Source
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ECONIS (ZBW)
457
Showing
1
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457
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date (oldest first)
1
Advertising fee in business-format franchising
Desai, Preyas
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893034
Saved in:
2
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
Saved in:
3
Strategic advertising and pricing with sequential buyer search
Stahl, Dale O.
-
1991
Persistent link: https://www.econbiz.de/10000827758
Saved in:
4
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000829431
Saved in:
5
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
Saved in:
6
Advertising and coordination
Bagwell, Kyle
;
Ramey, Garey
-
1992
Persistent link: https://www.econbiz.de/10000841630
Saved in:
7
Price competition and advertising in oligopoly
Bester, Helmut
;
Petrakēs, Emmanuēl
-
1992
Persistent link: https://www.econbiz.de/10000842124
Saved in:
8
A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
Saved in:
9
Product rivalry with multiple strategic weapons : an empirical analysis of price and advertising competition
Slade, Margaret Emily
-
1990
Persistent link: https://www.econbiz.de/10000804101
Saved in:
10
Equilibrium solution concepts in dynamic games : an empirical analysis of price and advertising competition
Slade, Margaret Emily
-
1991
Persistent link: https://www.econbiz.de/10000810616
Saved in:
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