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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

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Margenerosion durch professionelles Pricing stoppen : richtige Preissetzung, transparente Preisstellung, professionelle Preisverhandlung und gute Preisdurchsetzung

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Delegating pricing power to customers : pay what you want or name your own price

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Delegating pricing power to customers : pay what you want or name your own price?

Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …

Persistent link: https://www.econbiz.de/10010530590