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~subject:"Pricing strategy"
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Pricing strategy
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Handbook of pricing research in marketing
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MIT sloan management review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Nonlinear pricing
Iyengar, Radha
;
Gupta, Sunil
- In:
Handbook of pricing research in marketing
,
(pp. 355-383)
.
2009
Persistent link: https://www.econbiz.de/10003819745
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2
The high price of customer satisfaction
Keiningham, Timothy
;
Gupta, Sunil
;
Aksoy, Lerzan
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010354231
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3
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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