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The bright side of loss aversion in dynamic and competitive markets

Kuksov, Dmitri; Wang, Kangkang - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 693-711

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Consumer price effects : loss aversion in value vs. in demand

Kallio, Markku; Halme, Merja; Aspara, Jaakko - In: Journal of the Operational Research Society 71 (2020) 8, pp. 1306-1314

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A model of mental accounting and reference price adaptation

Baucells, Manel; Hwang, Woonam - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4201-4218

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Anchoring, reference prices, and list price collusion

Paha, Johannes - 2019

The firms in this model set non-binding list prices before competing for buyers by non-cooperatively granting discounts. Each firm has an incentive to set a high list price if, for example, the customers anchor their willingness-to-pay on the list price. However, list price competition occurs if...

Persistent link: https://www.econbiz.de/10012314193

Pricing and ordering by a loss averse newsvendor with reference dependence

Bai, Tian; Wu, Meng; Zhu, Stuart X. - In: Transportation research / E : an international journal 131 (2019), pp. 343-365

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Determinants of store brand share

Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153

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The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33

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Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

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Inequity aversion and fair selling

Guo, Liang - In: Journal of marketing research : JMR 52 (2015) 1, pp. 77-89

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Unit price information on the reference price formation

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