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~subject:"Pricing strategy"
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Bringing technology to market: trends, cases, solutions
1
Journal of marketing
1
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Marketing letters : a journal of research in marketing
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
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Psychology & marketing
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ECONIS (ZBW)
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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Schons, Laura Marie
;
Rese, Mario
;
Wieseke, Jan
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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2
Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes
;
Schons, Laura Marie
;
Alavi, Sascha
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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3
Life could be so easy : the convenience effect of round price endings
Wieseke, Jan
;
Kolberg, Anika
;
Schons, Laura Marie
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 474-494
Persistent link: https://www.econbiz.de/10011563225
Saved in:
4
Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni
;
Alavi, Sascha
;
Schons, Laura Marie
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
Saved in:
5
Cost decisions and pricing decisions times of value-based management
Rese, Mario
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 61-76)
.
2007
Persistent link: https://www.econbiz.de/10003439204
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6
Grundlegende Arten der Preisfindung auf B2B-Märkten
Rese, Mario
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 127-151)
.
2011
Persistent link: https://www.econbiz.de/10008905657
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