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Imperfect targeting and advertising strategies

Karle, Heiko; Reisinger, Markus - 2023

Persistent link: https://www.econbiz.de/10014422619

Galeotti, Andrea; Moraga-González, José Luis - 2003

We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …

Persistent link: https://www.econbiz.de/10011333902

Optimal fare price differentiation with demand leakage in airline industry

Raza, Syed Asif - In: International journal of revenue management : IJRM 8 (2014/2015) 2, pp. 99-129

Persistent link: https://www.econbiz.de/10011430479

Dynamic pricing of electricity : a survey of related research

Dutta, Goutam; Mitra, Krishnendranath - 2015

Persistent link: https://www.econbiz.de/10011334576

Optimal per-use rentals and sales of durable products and their distinct roles in price discrimination

Gilbert, Stephen M.; Randhawa, Ramandeep S.; Sun, Haoying - In: Production and operations management : an international … 23 (2014) 3, pp. 393-404

Persistent link: https://www.econbiz.de/10010355687

Monopoly versioning of information goods when consumers have group tastes

Wei, Xueqi; Nault, Barrie R. - In: Production and operations management : an international … 23 (2014) 6, pp. 1067-1081

Persistent link: https://www.econbiz.de/10010382545

Consumer flexibility, data quality and targeted pricing

Sapi, Geza; Suleymanova, Irina - 2013

We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...