//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer satisfaction with loc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Pricing strategy
Consumer behaviour
48
Konsumentenverhalten
31
Retail trade
13
Experiment
11
Retailing
11
Australia
9
United Kingdom
9
Australien
8
Einzelhandel
7
Theorie
7
Theory
7
Location
5
Business and Administrative studies
4
Cognition
4
Decision
4
Entscheidung
4
Holiday behaviour
4
Lebensmitteleinzelhandel
4
Markenartikel
4
Marketing
4
Mobile coupon redemption
4
Planning
4
Preismanagement
4
Product type
4
Regulatory focus
4
Shopping motivation
4
Strategic management
4
Urlaubsverhalten
4
Brand
3
Conjoint analysis
3
Decision making
3
Food retailing
3
Grocery
3
Großbritannien
3
Information processing
3
Kognition
3
Online retailing
3
Online-Handel
3
Pricing
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Oppewal, Harmen
4
Yao, Jun
3
Bogomolova, Svetlana
1
Chung, Yuho
1
Cohen, Justin
1
He, Yongfu
1
Peng, Ling
1
Wang, Di
1
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun
;
Oppewal, Harmen
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
Saved in:
2
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun
;
Oppewal, Harmen
;
Wang, Di
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863
Saved in:
3
How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
4
No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu
;
Oppewal, Harmen
;
Chung, Yuho
;
Peng, Ling
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->