How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Year of publication: |
2020
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Authors: | Bogomolova, Svetlana ; Oppewal, Harmen ; Cohen, Justin ; Yao, Jun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 102-116
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Subject: | Unit pricing | Supermarkets | Pricing | Information presentation | Shopper behavior | Eye-tracking | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy | Experiment | Einzelhandelspreis | Retail price |
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