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Internet-based electronic markets facilitate buyer search for seller offerings and comparison of products on the basis of price and product features. Search engine capabilities such as Recall, Precision and Ranking Accuracy determine the efficiency with which buyers can search for and compare...
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It has become widely accepted that information technology (IT) has had a profound influence on market transactions, with lower search costs for buyers often considered the key to lower prices and higher consumer welfare. However, sellers also use online channels to search for buyers whose...
Persistent link: https://www.econbiz.de/10014214611
The digitization of commerce has caused fundamental changes in consumer information search and use. With an increasing number of consumers using search engines as an integral component of their online purchase process, online sponsored search markets, such as those provided by Google and Yahoo!,...
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Nonlinear usage-based pricing is applied extensively to price software products. Different from other products, software customers often cannot vary their required usage volume, a property we label local demand inelasticity. For instance, a client firm that needs a salesforce automation software...
Persistent link: https://www.econbiz.de/10012899975
A number of technology products display positive network effects, and are used invariable quantities by heterogeneous customers. Examples include operating systems, infrastructureand back-end software, web services and networking equipment. This paper studies optimalnonlinear pricing for such...
Persistent link: https://www.econbiz.de/10012766085
A number of products that display positive network effects are used in variable quantities by heterogeneous customers. Examples include corporate operating systems, infrastructure software, web services and networking equipment. In many of these contexts, the magnitude of network effects are...
Persistent link: https://www.econbiz.de/10012769258
This paper analyzes optimal pricing for information goods under incomplete information, when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible, and administering usage-based pricing may involve transaction costs. It is shown that offering fixed-fee pricing in addition...
Persistent link: https://www.econbiz.de/10012769260
This paper analyzes optimal pricing for information goods under incomplete information,when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible. For ageneral set of customer characteristics, it is shown that in the presence of contract administrationcosts, offering...
Persistent link: https://www.econbiz.de/10012756486