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Optimal Pricing and Advertising in a Durable-Good Duopoly
Krishnamoorthy, Anand - 2010
This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …
Persistent link: https://www.econbiz.de/10012759421
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Chapter 15 Antitrust
Kaplow, Louis; Shapiro, Carl - In: Handbook of law and economics : volume 2, (pp. 1073-1225). 2007
This is a survey of the economic principles that underlie antitrust law and how those principles relate to competition policy. We address four core subject areas: market power, collusion, mergers between competitors, and monopolization. In each area, we select the most relevant portions of...
Persistent link: https://www.econbiz.de/10014023495
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Tying, Bundling, and Loyalty/Requirement Rebates
Economides, Nicholas - 2011
show that the Chicago School Theory of a single monopoly surplus that justifies tying, bundling, and loyalty …
Persistent link: https://www.econbiz.de/10014187801
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Who benefits from resale-below-cost laws?
Matsushima, Noriaki; Miyaoka, Akira - 2013
We investigate the effect of banning resale-below-cost offers. There are two retailers with heterogeneous bargaining positions in relation to a monopolistic manufacturer. Each retailer sells two goods: one procured from the monopolistic manufacturer and the other, from a competitive fringe. In...
Persistent link: https://www.econbiz.de/10009750420
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
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Coordinating static and dynamic supply chains with advertising through two-part tariffs
Lambertini, Luca - 2013
Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand …'s advertising effort, performing this task both in the static and in the dynamic game. then, I show that an analogous result emerges …'s advertising effort; and (ii) by using a contract which is linear in the brand equity, in the dynamic case. …
Persistent link: https://www.econbiz.de/10011730985
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Monopolistic price setting behavior of IT firms
Teulings, Coen N.; Klooster, Ellen van't - 2021
Persistent link: https://www.econbiz.de/10012512882
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Personalized Pricing as Monopolization
Woodcock, Ramsi - 2019
The advance of the information age will allow firms to engage in personalized pricing, a form of price discrimination that is profitable for firms, but unambiguously harmful to consumers. Antitrust can protect consumers from personalized pricing—also called perfect price discrimination—by...
Persistent link: https://www.econbiz.de/10012901848
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Optimal Advertising and Pricing in a New-Product Adoption Model
Sethi, Suresh; Prasad, Ashutosh; He, Xiuli - 2014
A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem … that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The …
Persistent link: https://www.econbiz.de/10014047881
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000829431