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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
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Harvard business review on pricing
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Harvard-Business-Manager : das Wissen der Besten
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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When retailing and Las Vegas meet : probabilistic free price promotions
Mažar, Nina
;
Shampanier, Kristina
;
Ariely, Dan
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011646423
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Pricing and the psychology of consumption
Gourville, John
;
Soman, Dilip
- In:
Harvard business review on pricing
,
(pp. 27-43)
.
2008
Persistent link: https://www.econbiz.de/10003780919
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3
Transaction decoupling : the effects of price bundling on the decision to consume
Soman, Dilip
;
Gourville, John T.
-
1998
Persistent link: https://www.econbiz.de/10001366836
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Vom Käufer zum Konsumenten
Gourville, John
;
Soman, Dilip
- In:
Harvard-Business-Manager : das Wissen der Besten
(
2003
),
pp. 36-43
Persistent link: https://www.econbiz.de/10001751254
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