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The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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Proud volunteers : the role of self- and vicarious-pride in promoting volunteering
Septianto, Felix; Sung, Billy; Seo, Yuri; Nursafwah Tugiman - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 501-519
Persistent link: https://www.econbiz.de/10011964338
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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The distinct effects of gratitude and pride on donation choice and amount
Paramita, Widya; Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171843
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How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix; Garg, Nitika; Agrawal, Nidhi - In: European journal of marketing 57 (2023) 5, pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
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The Tango of pride and envy : does others' envy lead to the feeling of pride?
Sung, Billy; Septianto, Felix; Stankovic, Michelle; … - In: European journal of marketing 57 (2023) 12, pp. 3072-3098
Persistent link: https://www.econbiz.de/10014448608