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~subject:"Pride"
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Pride
Consumer behaviour
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Emotion
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Septianto, Felix
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An, Jake
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European journal of marketing
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ECONIS (ZBW)
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1
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
2
Proud volunteers : the role of self- and vicarious-pride in promoting volunteering
Septianto, Felix
;
Sung, Billy
;
Seo, Yuri
;
Nursafwah Tugiman
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 501-519
Persistent link: https://www.econbiz.de/10011964338
Saved in:
3
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
4
The distinct effects of gratitude and pride on donation choice and amount
Paramita, Widya
;
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171843
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
The Tango of pride and envy : does others' envy lead to the feeling of pride?
Sung, Billy
;
Septianto, Felix
;
Stankovic, Michelle
; …
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3072-3098
Persistent link: https://www.econbiz.de/10014448608
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