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Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay

Dogerlioglu-Demir, Kivilcim; Koçaş, Cenk - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 607-618

Persistent link: https://www.econbiz.de/10011399141

An empirical investigation of consumers' willingness-to-pay and the demand function : the cumulative effect of individual differences in anchored willingness-to-pay responses

Koçaş, Cenk; Dogerlioglu-Demir, Kivilcim - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 139-152

Persistent link: https://www.econbiz.de/10010367217

An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses

Koçaş, Cenk; Dogerlioglu-Demir, Kivilcim - In: Marketing Letters 25 (2014) 2, pp. 139-152

Extant literature on anchoring demonstrates that priming affects willingness-to-pay (WTP), but it mainly focuses on average WTP values, neglecting the aggregate effects of priming on WTP distributions. In this research, we argue that when priming is in effect, WTP distribution rather than the...

Persistent link: https://www.econbiz.de/10010989699