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When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497834

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich (contributor) - In: 5th Workshop on the Economics of Information and …. 2002

Persistent link: https://www.econbiz.de/10001689554

A note on pricing and efficiency in print media industries

Kaiser, Ulrich - 2002

Persistent link: https://www.econbiz.de/10013428477

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich - 2002

derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

Persistent link: https://www.econbiz.de/10013428493

Optimal cover prices and the effects of website provision on advertising and magazine demand

Kaiser, Ulrich - 2002

I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

Persistent link: https://www.econbiz.de/10011447583