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Print advertising
Consumer behaviour
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Konsumentenverhalten
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Perception
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Wahrnehmung
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Brand management
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Markenführung
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Psychology of advertising
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United States
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Advertising effects
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Eating habit
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Janiszewski, Chris A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A.
- In:
Visual marketing : from attention to action ; …
,
(pp. 277-293)
.
2008
Persistent link: https://www.econbiz.de/10009260336
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The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
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pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
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