Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Print advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Male and female attitudes towa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Print advertising
Greece
12
Consumer behaviour
9
Konsumentenverhalten
7
Advertising
6
Advertising effects
5
Griechenland
5
Werbewirkung
5
Werbung
4
Beziehungsmarketing
3
Brands
3
Customer satisfaction
3
Emotion
3
Product management
3
Relationship marketing
3
Attention
2
Attitudes
2
Brand management
2
China
2
Color
2
Corporate reputation
2
Culture
2
Cyprus
2
Einzelhandel
2
Female stereotypes
2
Firm performance
2
Firmenimage
2
Frauen
2
Gender
2
Geschlecht
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Memory
2
Printwerbung
2
Psychology of advertising
2
Retail trade
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Kyrousi, Antigone G.
2
Panigyrakis, George G.
2
Published in...
All
Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
2
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
