Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
George G. Panigyrakis; Antigone G. Kyrousi
| Year of publication: |
2011
|
|---|---|
| Authors: | Panigyrakis, George G. ; Kyrousi, Antigone G. |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 128-137
|
| Subject: | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Werbepsychologie | Psychology of advertising | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191072