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Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade - In: Journal of marketing theory and practice 20 (2012) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
Persistent link: https://www.econbiz.de/10012391658
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Chattopadhyay, Tuhin - In: The international journal of business science & applied … 5 (2010) 2, pp. 17-28
The purpose of this paper is to explore the most effective print advertising strategy in terms of message strategy and execution framework for teenage boys in India. Teenage boys (n = 400) watched twenty advertisements in which message strategy and execution framework were manipulated in a 2x10...
Persistent link: https://www.econbiz.de/10011894274
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290