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Effekte von Anzeigenhäufungen...
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Printwerbung
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
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1,795
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1,765
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1,637
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1,633
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1,034
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935
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935
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814
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795
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784
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744
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740
advertising
695
Print advertising
658
Markenartikel
653
Social Web
596
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595
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569
Brand
566
Markenimage
491
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479
Preismanagement
459
Pricing strategy
459
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443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
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Kaiser, Ulrich
19
Dewenter, Ralf
12
Chandra, Ambarish
10
Sonnac, Nathalie
10
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Schjelderup, Guttorm
8
Laussel, Didier
7
Budzinski, Oliver
6
Mogaji, Emmanuel
6
Mulken, Margot van
6
Stähler, Frank
6
Filistrucchi, Lapo
5
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Reid, Leonard N.
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Copple, David
4
Djumalieva, Jyldyz
4
Flath, David
4
Gambaro, Marco
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
Pelz, Richard
4
Puglisi, Riccardo
4
Sriram, S.
4
Thurgood, James
4
Torres, Ivonne M.
4
Turrell, Arthur
4
Anderson, Simon P.
3
Angelucci, Charles
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
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Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
National Bureau of Economic Research
3
Deutschland / Bundeswehr / Universität Hamburg
2
Springer Fachmedien Wiesbaden
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
British Letterpress Printing Productivity Team
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Europäische Kommission / Statistisches Amt
1
Kunde & Co <Firma>
1
Nationalekonomiska Institutionen <Göteborg>
1
Robert Schuman Centre for Advanced Studies
1
Unesco / Statistical Division
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Weltbank / Africa Technical Department
1
Women in print Conference <2018, Birmingham>
1
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Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
10
Journal of marketing communications
10
The journal of media economics
10
Journal of promotion management : JPM
9
Journal of international consumer marketing
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
6
History of retailing and consumption
5
Services marketing quarterly
5
Journal of global marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Konsum und Verhalten
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
NBER Working Paper
3
NBER working paper series
3
The journal of industrial economics
3
Working paper
3
Working papers / Center on Japanese Economy and Business
3
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ECONIS (ZBW)
660
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1
Die ökonomische Theorie der
Werbung
: Gestaltung und Wirkung der
Werbung
aus informationsökonomischer Sicht
Müller, Claudia
-
1994
Persistent link: https://www.econbiz.de/10000928153
Saved in:
2
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
3
Warenanzeigen und Kundenwerbung in den "Leipziger Zeitungen" 1750 - 1800 : Aspekte der inneren Marktbildung und der Kommerzialisierung des Alltagslebens
Homburg, Heidrun
- In:
Zur Geschichte der Ökonomik der Privathaushalte
,
(pp. 109-131)
.
1991
Persistent link: https://www.econbiz.de/10001311561
Saved in:
4
Aby wpadło w oko ... : o reklamie handlowej w Królestwie Polskim w pocza̜tkach XX wieku na podstawie ogłoszeń prasowych
Janiak-Jasińska, Agnieszka
-
1998
Persistent link: https://www.econbiz.de/10001368878
Saved in:
5
Pitman's dictionary of advertising and printing : a complete work of reference to the advertising and printing arts
Freshwater, G. J.
;
Bastien, Alfred
-
1930
Persistent link: https://www.econbiz.de/10001460036
Saved in:
6
Geographic market limits for yellow pages advertising in California
Riddle, Jon M.
;
Comanor, William S.
- In:
Measuring market power
,
(pp. 295-307)
.
2002
Persistent link: https://www.econbiz.de/10001782839
Saved in:
7
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
Saved in:
8
Selling news and advertising space : the economics of Dutch newspapers
Abbring, J. H.
;
Ours, J. C. van
-
1994
Persistent link: https://www.econbiz.de/10000549340
Saved in:
9
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
10
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
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