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The ghost of subliminal advert...
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Printwerbung
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
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1,795
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1,765
Online-Marketing
1,637
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1,633
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1,034
Marketing
935
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935
Marketingmanagement
814
Marketing management
795
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784
Markenführung
744
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740
advertising
695
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Werbepsychologie
296
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
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Kaiser, Ulrich
19
Dewenter, Ralf
12
Chandra, Ambarish
10
Sonnac, Nathalie
10
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Schjelderup, Guttorm
8
Laussel, Didier
7
Budzinski, Oliver
6
Mogaji, Emmanuel
6
Mulken, Margot van
6
Stähler, Frank
6
Filistrucchi, Lapo
5
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Reid, Leonard N.
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Copple, David
4
Djumalieva, Jyldyz
4
Flath, David
4
Gambaro, Marco
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
Pelz, Richard
4
Puglisi, Riccardo
4
Sriram, S.
4
Thurgood, James
4
Torres, Ivonne M.
4
Turrell, Arthur
4
Anderson, Simon P.
3
Angelucci, Charles
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
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Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
National Bureau of Economic Research
3
Deutschland / Bundeswehr / Universität Hamburg
2
Springer Fachmedien Wiesbaden
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
British Letterpress Printing Productivity Team
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Europäische Kommission / Statistisches Amt
1
Kunde & Co <Firma>
1
Nationalekonomiska Institutionen <Göteborg>
1
Robert Schuman Centre for Advanced Studies
1
Unesco / Statistical Division
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Weltbank / Africa Technical Department
1
Women in print Conference <2018, Birmingham>
1
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Published in...
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Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
10
Journal of marketing communications
10
The journal of media economics
10
Journal of promotion management : JPM
9
Journal of international consumer marketing
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
6
History of retailing and consumption
5
Services marketing quarterly
5
Journal of global marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Konsum und Verhalten
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
NBER Working Paper
3
NBER working paper series
3
The journal of industrial economics
3
Working paper
3
Working papers / Center on Japanese Economy and Business
3
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ECONIS (ZBW)
660
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1
Die ökonomische Theorie der
Werbung
: Gestaltung und Wirkung der
Werbung
aus informationsökonomischer Sicht
Müller, Claudia
-
1994
Persistent link: https://www.econbiz.de/10000928153
Saved in:
2
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
3
Warenanzeigen und Kundenwerbung in den "Leipziger Zeitungen" 1750 - 1800 : Aspekte der inneren Marktbildung und der Kommerzialisierung des Alltagslebens
Homburg, Heidrun
- In:
Zur Geschichte der Ökonomik der Privathaushalte
,
(pp. 109-131)
.
1991
Persistent link: https://www.econbiz.de/10001311561
Saved in:
4
Aby wpadło w oko ... : o reklamie handlowej w Królestwie Polskim w pocza̜tkach XX wieku na podstawie ogłoszeń prasowych
Janiak-Jasińska, Agnieszka
-
1998
Persistent link: https://www.econbiz.de/10001368878
Saved in:
5
Pitman's dictionary of advertising and printing : a complete work of reference to the advertising and printing arts
Freshwater, G. J.
;
Bastien, Alfred
-
1930
Persistent link: https://www.econbiz.de/10001460036
Saved in:
6
Geographic market limits for yellow pages advertising in California
Riddle, Jon M.
;
Comanor, William S.
- In:
Measuring market power
,
(pp. 295-307)
.
2002
Persistent link: https://www.econbiz.de/10001782839
Saved in:
7
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
Saved in:
8
Selling news and advertising space : the economics of Dutch newspapers
Abbring, J. H.
;
Ours, J. C. van
-
1994
Persistent link: https://www.econbiz.de/10000549340
Saved in:
9
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
10
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
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