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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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What works best? : the importance of ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Business strategies for economies in transition : book …, (pp. 306-313). 2008
Persistent link: https://www.econbiz.de/10003795538