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~subject:"Printwerbung"
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Printwerbung
Greece
12
Consumer behaviour
9
Konsumentenverhalten
7
Advertising
6
Advertising effects
5
Griechenland
5
Werbewirkung
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Werbung
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Beziehungsmarketing
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Brands
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Customer satisfaction
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Emotion
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Product management
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Relationship marketing
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Attention
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Attitudes
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Brand management
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China
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Color
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Corporate reputation
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Culture
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Cyprus
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Einzelhandel
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Female stereotypes
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Firm performance
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Firmenimage
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Frauen
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Gender
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Geschlecht
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Markenführung
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Marketing management
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Marketingmanagement
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Memory
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Print advertising
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Psychology of advertising
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Retail trade
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Kyrousi, Antigone G.
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Panigyrakis, George G.
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Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
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ECONIS (ZBW)
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Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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