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Printwerbung
Consumer behaviour
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Advertising
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Australia
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Australien
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Children
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Jugendliche
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Werbewirkung
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Schneider, Tanja
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Davis, Teresa
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Gierl, Heribert
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Marshall, David William
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Petersen, Alan R.
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Bridging the gap between advertising academia and practice
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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ECONIS (ZBW)
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Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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