Despite the central role of social class or socioeconomic status on consumer behavior and the fact that this construct has been utilized in marketing research for more than seven decades, the marketing literature is surprisingly short on the conceptualization and measurement of this important...

In this study, we attempt to understand how household budget allocations across various expenditure categories change when the economy is in recession or expansion. The common assumption is that a household’s tastes would not change as a function of economic conditions and therefore any...

Conditional Cash Transfer (CCT) programs are quickly replacing old welfare programs because they help the poorest members of society both on the short and long-term. On the short term, the extra discretionary income provided by these programs help participant families meet their pressing basic...