Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
Year of publication: |
2003
|
---|---|
Authors: | Kamakura, Wagner A. ; Wedel, Michel ; de Rosa, Fernando ; Mazzon, Jose Afonso |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 1, p. 45-66
|
Saved in:
Saved in favorites
Similar items by person
-
Assessing the Service-Profit Chain
Kamakura, Wagner A., (2013)
-
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel, (1999)
-
Concomitant variable latent class models for the external analysis of choice data
Kamakura, Wagner A., (1992)
- More ...