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Purpose This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is based on a broad range of 177 consumers of FT coffee in...
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Food consumed outside the home in restaurants or other food establishments is a growing segment of consumption in many developing countries. However, the survey methods that are utilized to collect data on expenditures on food away from home are often simplistic and could potentially result in...
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