Carvalho de Mesquita, Jos e Marcos; Kivenzor, Gregory; … - 2021
life satisfaction (LS) in EMs.Design/Methodology/Approach: A field study conducted in Brazil surveyed real-world consumers … emerging market, even so large as Brazil.Practical Implications: The new taxonomy can help marketing practitioners better … communicate to EM consumers.Social Implications: In spite of the scope limited to Brazil, this study shall help policy-makers and …