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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Schwartz, Eric M. - 2016

Firms using online advertising regularly run experiments with multiple versions of their ads since they are uncertain about which ones are most effective. Within a campaign, firms try to adapt to intermediate results of their tests, optimizing what they earn while learning about their ads. But...

Persistent link: https://www.econbiz.de/10013006913

Probability models for customer-base analysis

Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69

Persistent link: https://www.econbiz.de/10003833060

Customer acquisition via display advertising using multi-armed bandit experiments

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013

Persistent link: https://www.econbiz.de/10010342020

Stochastic models of buyer behavior

Fader, Peter; Hardie, Bruce G. S.; Sen, Subrata K. - In: The history of marketing science, (pp. 165-205). 2014

Persistent link: https://www.econbiz.de/10010415905

Simple probability models for computing CLV and CE

Fader, Peter; Hardie, Bruce G. S. - In: Handbook of research on customer equity in marketing, (pp. 77-100). 2015

Persistent link: https://www.econbiz.de/10010483499

From business intelligence to competitive intelligence : inferring competitive measures using augmented site-centric data

Zheng, Zhiqiang; Fader, Peter; Padmanabhan, Balaji - In: Information systems research : ISR 23 (2012) 3/1/2, pp. 698-720

Persistent link: https://www.econbiz.de/10009656045

Customer acquisition via display advertising using multi-armed bandit experiments

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 500-522

Persistent link: https://www.econbiz.de/10011744812