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~subject:"Product Placement"
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Product Placement
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Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
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2
Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
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Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
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