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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam - 2009 - 2nd ed., [rev. & expanded]
Persistent link: https://www.econbiz.de/10003711615
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Maintaining the product portfolio : the commercial development concept
American Management Association / Research and … - 1960
Persistent link: https://www.econbiz.de/10003024705
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Integrationsmanagement für neue Produkte
Horváth, Péter (ed.); Fleig, Günther (ed.) - 1998
Persistent link: https://www.econbiz.de/10000646858
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Lizenzvergabe als Alternative zur Eigeninvestition des Industriebetriebs
Teubener, Herbert - 1999
Persistent link: https://www.econbiz.de/10001396044
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The option approach to the new product development process
Lint, Leendert Johan Onno; Pennings, Enrico - 1999
Persistent link: https://www.econbiz.de/10001433321
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New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
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New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay (contributor) - 2000
Persistent link: https://www.econbiz.de/10004604980
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The persona lifecycle : keeping people in mind throughout product design
Pruitt, John - 2006
Persistent link: https://www.econbiz.de/10004865702