New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
ed. by Vijay Mahajan ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Mahajan, Vijay (contributor) |
| Institutions: | Wharton School <Philadelphia, Pa.> (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Publ. |
| Subject: | New products | Mathematical models | Congresses | Product management | Produktinnovation | Mathematisches Modell | Kongress | Cambridge <Mass., 1983> | Neues Produkt | Absatz | Modell | Produktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XI, 355 S. 1 Diskette (9 cm) |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7923-7751-6 ; 978-0-7923-7751-1 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004604980