Narrow search
Showing 1 - 4 of 4
Cover Image
On estimating market efficiency
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
Cover Image
On the interpretation of price-quality relations
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 13 (1990) 4, pp. 389-411
Persistent link: https://www.econbiz.de/10001117258
Cover Image
Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
Cover Image
Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019