New product release preannouncement is a pre-release communication process for sending a message to target groups such as consumers, competitors, and/or stockholders. Despite its importance, little has been empirically investigated about the strategic role of its timing. In this paper, we focus...

This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity...

A series of five field and laboratory studies reveal a temperature-premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments...

Firms of varying size can produce the same product. Do consumers make inferences about products based on firm size? We focus on perceptions of product naturalness and show, in four studies, that products made by smaller firms are perceived to be more natural — whether they are directly...

This study analyses the direct relationship of determinants — both intrinsic and extrinsic factors — affecting the selection of Musyārakat Mutanāqiṣat (MM) house financing products. Intrinsic factors include factors of confidence in sharia compliance value and factors regarding the...

This paper analyzes decisions of multi-product firms regarding product selection, innovation and advertising as choices of consumer valuation distributions. We show that a profit-maximizing monopolist chooses these distributions so as to maximize the dispersion of the valuation differences...

We study the nature of peer effects in the market for new cell phones. Our analysis builds on de-identified data from Facebook that combine information on social networks with information on users’ cell phone models. To identify peer effects, we use variation in friends’ new phone...

This paper analyzes the tradeoff between (demand) substitution costs and (production) changeover costs in a discrete-time production-inventory setting using a two-product dynamic lot-sizing model with changeover, inventory carrying, and substitution costs. We first show that the problem is...

“The proof of the pudding is in eating it”. The product will succeed only if people have successfully implemented it and benefitted from it. Prem not only discusses the behavioral factors responsible for success or failure of IT product life cycle, but introduces a whole new field of...