In this paper, the effectiveness of generic versus brand advertising for yogurt is evaluated, using a polynomial distributed lag model. Brand advertisement is found to be more than twice as effective as generic in increasing per capita consumption of yogurt. These results are then compared to...

The productivity of individual dairy farms, decomposed into efficiency and technological change components, was measured annually from 1985 through 1993 from distance functions estimated using nonparametric programming methods. Technology is measured regressively only if it is regressive to all...