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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679
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The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco; Wathieu, Luc; Iyengar, Sheena - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
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Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 447-467
Persistent link: https://www.econbiz.de/10014391404