The discriminating consumer : product proliferation and willingness to pay for quality
Year of publication: |
2012
|
---|---|
Authors: | Bertini, Marco ; Wathieu, Luc ; Iyengar, Sheena |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 39-49
|
Subject: | Produktqualität | Product quality | Zahlungsbereitschaftsanalyse | Willingness to pay | Produktdifferenzierung | Product differentiation | Marktsegmentierung | Market segmentation |
-
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood, (2015)
-
Endogenous vertical segmentation in a Cournot oligopoly
Belleflamme, Paul, (2019)
-
Quality competition and market segmentation in the security software market
Dey, Debabrata, (2014)
- More ...
-
Price as a Stimulus to Think: The Case for Willful Overpricing
Wathieu, Luc, (2007)
-
Research Note—Attention Arousal Through Price Partitioning
Bertini, Marco, (2008)
-
Bertini, Marco, (2011)
- More ...