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Marketing and innovation - a realtionship approach
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity
Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206
Persistent link: https://www.econbiz.de/10009700499
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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Knowledge sourcing from customers in new financial service development
De Smet, Dieter; Mention, Anne-Laure; Torkkeli, Marko - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
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Strategic orientations, the mediating effect of absorptive capacity and innovation : a study among Malaysian manufacturing SMEs
Al-Mamun, Abdullah; Syed Ali Fazal; Mohiuddin, Muhammad; … - In: International journal of innovation management 23 (2019) 2, pp. 1950016-1-25
Persistent link: https://www.econbiz.de/10012009045
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Driving sustained competitive advantage through agility, NDP and innovation for telecommunication service providers
Devandran Muthu; Indra Thangavelu - In: International journal of business competition and … 6 (2019) 4, pp. 244-272
Persistent link: https://www.econbiz.de/10012162615
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Assessing the adoption of frugal innovation using sem from customers' and firm's perspectives
Al-Refaie, Abbas; Abu-Ghannam, Esraa; Al-Hawadi, Ahmad - In: International journal of innovation management : IJIM 27 (2023) 9/10, pp. 1-27
Persistent link: https://www.econbiz.de/10014576812
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Utilising artificial intelligence to investigate the relevance of customer benefits
Braumandl, Adrian; Ponnraj, Alex; Brückel, Julian; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10014500604