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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …
Persistent link: https://www.econbiz.de/10011479703
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On ambiguity tolerance (AT) and roles in NPD teams : towards a nuanced understanding of AT
Brun, Eric Christian - In: International journal of innovation management 19 (2015) 5, pp. 1550046-1-22
Persistent link: https://www.econbiz.de/10011422001
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Technology versus product innovations : are they like apples and oranges ? ; a comparative study on commercialisation
Simula, Henri; Valiauga, Povilas; Lehtimäki, Tuula - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10011309221
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External technology commercialisation and markets for technology in Russian manufacturing industry
Torvinen, Pekka; Väätänen, Juha - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 4-24
Persistent link: https://www.econbiz.de/10011309222
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Marketing and innovation - a realtionship approach
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
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Understanding innovation better : an intangible investment approach
Haskel, Jonathan - In: Asia-Pacific journal of accounting & economics : APJAE 22 (2015) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10010528765
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Do innovative users generate more useful insights? : an analysis of corporate venture capital investments in the medical device industry
Smith, Sheryl Winston; Shah, Sonali K. - In: Strategic entrepreneurship journal : SEJ 7 (2013) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10009769246
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Automotive enterprise transformation : build to order as a sustainable and innovative strategy for the automotive industry?
Parry, Glenn; Roehrich, Jens - In: Journal of enterprise transformation : a joint … 3 (2013) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10009750519
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The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity
Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206
Persistent link: https://www.econbiz.de/10009700499
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Perspectives on supply network-enabled innovations
Narasimhan, Ram; Narayanan, Sriram - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 27-42
Persistent link: https://www.econbiz.de/10010228980