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Technik zur Schätzung von Diffusionsparametern radikaler Produktinnovationen
Welz, Kirill - 2014
Persistent link: https://www.econbiz.de/10011391061
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Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed
Persistent link: https://www.econbiz.de/10001575234
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The Persona Lifecycle : Keeping People in Mind Throughout Product Design
Pruitt, John - 2006 - 1st ed.
Front cover -- ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP! -- THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES -- Title page -- Copyright -- front matter -- DEDICATION -- CONTENTS -- ACKNOWLEDGMENTS -- FOREWORD -- body -- 1 THE NEXT FRONTIER FOR USER-CENTERED...
Persistent link: https://www.econbiz.de/10012685270
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Integration of preference analysis methods into Quality Function Deployment : a focus on elderly people
Abu-Assab, Samah - 2011
Persistent link: https://www.econbiz.de/10009521884
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Conjoint-Analyse : Leitfaden zur kundenwertorientierten Produktentwicklung mittels Conjoint-Analysen
Wildemann, Horst - 2009 - 5. Aufl.
Persistent link: https://www.econbiz.de/10004926699
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Die Chance-Methode zur Erfolgsprognose neuer Produkte
Römer, Hanna - 2012
Persistent link: https://www.econbiz.de/10009559285
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10003530462
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The wide lens : a new strategy for innovation
Adner, Ron - 2012
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
Persistent link: https://www.econbiz.de/10009512901