Die Chance-Methode zur Erfolgsprognose neuer Produkte
Hanna Römer
| Year of publication: |
2012
|
|---|---|
| Authors: | Römer, Hanna |
| Publisher: |
Hamburg : Kovač |
| Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Prognoseverfahren | Forecasting model | Neues Produkt | Absatzprognose | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XIX, 251 S. Ill., graph. Darst. 210 mm x 148 mm, 345 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 66 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mainz, Johannes Gutenberg-Univ., Diss., 2012 |
| ISBN: | 3-8300-6520-5 ; 978-3-8300-6520-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559285