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Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
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Impact of industry incumbency and product newness on pioneer leadtime
Kim, Namwoon; Min, Sungwook - In: Journal of management : JOM 38 (2012) 2, pp. 695-718
Persistent link: https://www.econbiz.de/10009509679
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon; Shin, Sohyoun; Min, Sungwook - In: Journal of business research : JBR 69 (2016) 12, pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
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Architectural innovation and the emergence of a dominant design : the effects of strategic sourcing on performance
Park, Woo-Yong; Ro, Young Kyun; Kim, Namwoon - In: Research policy : policy, management and economic … 47 (2018) 1, pp. 326-341
Persistent link: https://www.econbiz.de/10011968909
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789