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~subject:"Produktentwicklung"
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Produktentwicklung
Innovation
12
Brand management
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Markenführung
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Beziehungsmarketing
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Customer satisfaction
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Firm performance
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India
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Indien
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New product development
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Relationship marketing
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Strategic management
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Strategisches Management
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USA
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United States
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Unternehmenserfolg
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Brand image
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Firm value
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Shareholder Value
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Shareholder value
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Unternehmenswert
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English
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Kim, Namwoon
6
Min, Sungwook
3
Atuahene-Gima, Kwaku
1
Heiman, Bruce A.
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Im, Subin
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Park, Woo-Yong
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Ro, Young Kyun
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Shin, Sohyoun
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Vorhies, Douglas W.
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of management : JOM
1
Research policy : policy, management and economic studies of science, technology and innovation
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Using exploratory and exploitative market learning for new product development
Kim, Namwoon
;
Atuahene-Gima, Kwaku
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
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2
Impact of industry incumbency and product newness on pioneer leadtime
Kim, Namwoon
;
Min, Sungwook
- In:
Journal of management : JOM
38
(
2012
)
2
,
pp. 695-718
Persistent link: https://www.econbiz.de/10009509679
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3
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
4
Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon
;
Shin, Sohyoun
;
Min, Sungwook
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
Saved in:
5
Architectural innovation and the emergence of a dominant design : the effects of strategic sourcing on performance
Park, Woo-Yong
;
Ro, Young Kyun
;
Kim, Namwoon
- In:
Research policy : policy, management and economic …
47
(
2018
)
1
,
pp. 326-341
Persistent link: https://www.econbiz.de/10011968909
Saved in:
6
Competitive imitation strategy for new product-market success
Min, Sungwook
;
Kim, Namwoon
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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