Impact of industry incumbency and product newness on pioneer leadtime
Year of publication: |
2012
|
---|---|
Authors: | Kim, Namwoon ; Min, Sungwook |
Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 38.2012, 2, p. 695-718
|
Subject: | Markteintritt | Market entry | Produktentwicklung | New product development | Strategisches Management | Strategic management | Produktlebenszyklus | Product life cycle |
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