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~subject:"Produktentwicklung"
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Meta-analysis of cultural diff...
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Produktentwicklung
Consumer behaviour
20
Konsumentenverhalten
20
Internationales Marketing
17
International marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
USA
13
United States
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Brand image
11
Brand management
11
Designation of origin
11
Herkunftsbezeichnung
11
Markenführung
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Markenimage
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Brand
8
Markenartikel
8
Advertising
6
Advertising effects
6
Globalisierung
6
Globalization
6
Innovation
6
New product development
6
Werbewirkung
6
Werbung
6
Auslandsinvestition
5
Creativity
5
Customer integration
5
Foreign investment
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Kreativität
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
China
4
Cultural identity
4
International market entry
4
Internationaler Markteintritt
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Kulturelle Identität
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Advertising industry
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Auslandsaufenthalt
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English
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Magnusson, Peter
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Baack, Daniel W.
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Hahn, Eugene D.
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Kristensson, Per
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Netz, Johan
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Parente, Ronaldo Couto
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
Journal of international management
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
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The effect of supply chain integration, modular production, and cultural distance on new product development : a dynamic capabilities approach
Parente, Ronaldo Couto
;
Baack, Daniel W.
;
Hahn, Eugene D.
- In:
Journal of international management
17
(
2011
)
4
,
pp. 278-290
Persistent link: https://www.econbiz.de/10009405789
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2
Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
Magnusson, Peter
;
Wästlund, Erik
;
Netz, Johan
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011536433
Saved in:
3
Exploring the contributions of involving ordinary users in ideation of technology-based services
Magnusson, Peter
- In:
The journal of product innovation management : an …
26
(
2009
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10003883677
Saved in:
4
Turning users' innovativeness during ideation
Kristensson, Per
;
Magnusson, Peter
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003986740
Saved in:
5
The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
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