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~subject:"Produktgestaltung"
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Produktgestaltung
Theorie
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Shocker, Allan D.
2
Srinivasan, V.
2
Gaver jr., Donald P.
1
Gensch, Dennis
1
Simon, Leonard S.
1
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Corporate strategy and product innovation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management science : journal of the Institute of Management Sciences ; application and theory
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ECONIS (ZBW)
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A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
20
(
1974
)
6
,
pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
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2
Toward the improvement of new product search ans screening
Shocker, Allan D.
;
Gensch, Dennis
;
Simon, Leonard S.
- In:
Corporate strategy and product innovation
,
(pp. 271-284)
.
1976
Persistent link: https://www.econbiz.de/10002814479
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3
Allocating resources between research and development : a macro analysis
Gaver jr., Donald P.
;
Srinivasan, V.
- In:
Management science : journal of the Institute of …
18
(
1972
)
9
,
pp. 492-501
Persistent link: https://www.econbiz.de/10002411586
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