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~subject:"Produktgestaltung"
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Produktgestaltung
product choice
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Consumer behaviour
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product heterogeneity
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Estes, Zachary
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Hwang, Jae Won
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Streicher, Mathias C.
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European journal of marketing : EJM
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
2
Multisensory interaction in product choice : grasping a product affects choice of other seen products
Streicher, Mathias C.
;
Estes, Zachary
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 558-565
Persistent link: https://www.econbiz.de/10011597883
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