The objectives of this paper are to propose and to implement for the French case an approach for the estimation of consumers' willingness to pay for tap water quality. This method is indirect and is based on the observation of the households' demands for soft drinks and bottled water. The lack...

Broadband availability data collected by the Federal Communications Commission (“FCC”) using its Form 477 are heavily criticized as inaccurate. These data certainly overstate availability since a census block is indicated as having broadband throughout the block even if only a single home in...

In vier Kapiteln beschreibe ich, wie Qualitätssignale die Wahrnehmung der Produkte im Kaufentscheidungsprozess beeinflussen. Aus meinen Ergebnissen leite ich Managementimplikationen und Vorschläge für die weitere Forschung ab. Ich konzentriere mich bei meinen Studien auf die Analyse und den...