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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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It's powerful, legitimate, and urgent, but is it equitable? : stakeholder claims within the attributes of stakeholder salience in sport
Huml, Matt R.; Hambrick, Marion E.; Hums, Mary A.; … - In: Journal of sport management : the official journal of … 32 (2018) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10011867343
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Calgary Flames : a case study in an entrepreneurial sport franchise
Legg, David; Gough, Vance - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 32-41
Persistent link: https://www.econbiz.de/10009491694
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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.; O'Reilly, Norm; Legg, David; Levallet, … - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
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Living with imperfect comparisons : the challenges and limitations of comparative paralympic sport policy research
Dowling, Mathew; Brown, Phil; Legg, David; Beacom, Aaron - In: Sport management review 21 (2018) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011866628