die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …

of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating … appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. -- ‘Söderman … and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their …